# Social media — ChatGPT prompts

Tested prompts for any D2C store — captions, Reels, calendars, hashtags, UGC briefs. Copy, fill in the blanks, or run in one click.

> Copy-and-run version with fill-in-the-blank fields: https://www.xpay.sh/prompts/task/social-media/

## Instagram caption with hook + CTA

A scroll-stopping caption that opens with a hook, earns the read, and ends with one clear CTA.

*Recommended model: ChatGPT — Punchy hooks and tight short-form copy.*

```text
You are a social media copywriter for a D2C brand, [BRAND].
Write an Instagram caption for a post about [PRODUCT], speaking to [AUDIENCE].
Structure:
- Line 1: a scroll-stopping hook (curiosity, bold claim, or relatable pain) — no "Introducing…".
- Middle: 2-4 short lines that make it native and valuable, not an ad.
- End: one clear CTA ([CTA]).
Then add a line of 5-8 relevant hashtags.
Rules: match a [BRAND_VOICE] tone, use line breaks for readability, max 2 tasteful emoji, no fake urgency.
```

Variables: `PRODUCT`, `BRAND`, `AUDIENCE`, `CTA`, `BRAND_VOICE`

> **Pro tip:** Paste your 3 top-performing captions first and say "match this voice and hook style".

## 30-day content calendar

A full month of post ideas mapped to a content-pillar mix — no more blank-calendar panic.

*Recommended model: ChatGPT — Reliable structured planning in clean tables.*

```text
Act as a social media strategist for [BRAND], a D2C store selling [CATEGORY] to [AUDIENCE].
Build a 30-day [PLATFORM] content calendar as a table with columns: Day | Content pillar | Hook/idea | Format (Reel / carousel / static / Story) | CTA.
Balance these pillars across the month: educational, product, social proof/UGC, behind-the-scenes, and entertainment/trend.
Aim for ~40% educational or entertaining, ~30% product, ~30% proof/community. Avoid posting the same format two days in a row. Keep every idea specific to [CATEGORY], not generic filler.
```

Variables: `CATEGORY`, `BRAND`, `AUDIENCE`, `PLATFORM`

> **Pro tip:** Ask it to leave 4 "flex" days blank so you can slot in trends and launches as they come up.

## Reels / TikTok hooks + short script

Six native first-3-second hooks plus a full shot-by-shot script for the strongest one.

*Recommended model: ChatGPT — Strong at native, high-variance short-form hooks.*

```text
Write short-form video content for [PRODUCT] targeting [AUDIENCE] on [PLATFORM].
Part 1: 6 hook lines (the first 3 seconds) — vary the angle: problem, myth-bust, before/after, POV, "things I wish I knew", unexpected use.
Part 2: pick the strongest hook and write a 20-30 second script as a table: Timestamp | On-screen visual | Voiceover/caption.
Keep it native and entertaining, not an ad. No fake claims. End on a soft CTA and suggest one trending-audio style that fits.
```

Variables: `PRODUCT`, `AUDIENCE`, `PLATFORM`

> **Pro tip:** Film all 6 hooks over the same b-roll and post the winners as separate videos.

## Hashtag sets by reach tier

A mixed hashtag strategy — broad, mid, and niche tiers — instead of guessing 30 random tags.

*Recommended model: Perplexity — Current, real-world tag context beats guesses.*

```text
Generate a hashtag strategy for [PLATFORM] posts about [PRODUCT] in the [CATEGORY] space, for an audience of [AUDIENCE].
Return three tiers as separate lists:
- Broad (high-volume, 500k+ posts): 5 tags
- Mid (50k-500k posts): 8 tags
- Niche/community (under 50k, high intent): 10 tags
Add 2 branded-hashtag suggestions I could own. Keep every tag realistic and relevant — no banned or spammy tags. Briefly note why the niche tier usually drives the best reach for smaller accounts.
```

Variables: `PRODUCT`, `CATEGORY`, `AUDIENCE`, `PLATFORM`

> **Pro tip:** Rotate 2-3 different niche sets across posts so the algorithm does not read them as spam.

## Educational carousel (copy per slide)

A save-worthy teaching carousel written slide-by-slide, with a hook cover and a soft-sell close.

*Recommended model: Claude — Holds voice and structure across many slides.*

```text
Write an educational [PLATFORM] carousel for [BRAND] on the topic "[TOPIC]", for [AUDIENCE].
Return 7 slides, one block each, labeled Slide 1-7:
- Slide 1: a bold cover hook that promises the payoff (make people swipe).
- Slides 2-6: one clear idea each, ~20-30 words, concrete and genuinely useful.
- Slide 7: a soft tie-in to [PRODUCT] + a save/share CTA.
Value first, sell last. Add a one-line caption for the post. [BRAND_VOICE] tone.
```

Variables: `TOPIC`, `BRAND`, `PRODUCT`, `AUDIENCE`, `PLATFORM`, `BRAND_VOICE`

## Story poll & question ideas

A batch of interactive Story stickers — polls, questions, quizzes — that boost reach and mine insight.

*Recommended model: ChatGPT — Fast, varied interactive ideas.*

```text
Give me 12 interactive [PLATFORM] Story ideas for [BRAND] ([CATEGORY]), aimed at [AUDIENCE].
Mix sticker types: poll (this-or-that), question box, quiz, slider/emoji rating, and "tap to reveal".
For each: the exact on-screen text + which sticker to use + what business insight or engagement it earns (e.g. product preference, objection, UGC prompt).
Make them fun and low-effort to answer. Group them: 4 for engagement, 4 for product research, 4 for driving DMs/sales.
```

Variables: `CATEGORY`, `BRAND`, `AUDIENCE`, `PLATFORM`

> **Pro tip:** Screenshot the best poll results and re-share them as social proof the next day.

## UGC creator brief

A tight brief that gets creators to deliver on-brand, on-message content the first time.

*Recommended model: Claude — Clear, well-organized long-form briefs.*

```text
Write a UGC creator brief for a [PLATFORM] video featuring [PRODUCT] from [BRAND], for [AUDIENCE].
Include these sections:
- The one message the video must land ([KEY_MESSAGE]).
- 3 approved hook options.
- A loose beat sheet (hook → problem → product in use → payoff → CTA).
- Do's and don'ts (tone, what to show, claims to avoid).
- Deliverables & specs (aspect ratio, length, raw + captioned).
Keep it to one page, friendly and clear so a creator can shoot it without back-and-forth.
```

Variables: `PRODUCT`, `BRAND`, `KEY_MESSAGE`, `AUDIENCE`, `PLATFORM`

## Launch teaser post

Pre-launch copy that builds curiosity and a waitlist without revealing everything.

*Recommended model: ChatGPT — Great at curiosity-driven short copy.*

```text
Write a pre-launch teaser for [PLATFORM] announcing that [PRODUCT] from [BRAND] is coming on [LAUNCH_DATE], for [AUDIENCE].
Build curiosity without revealing everything: hint at the problem it solves and one intriguing detail, hold back the full reveal.
Give me 3 caption variants — (1) mysterious, (2) benefit-tease, (3) "we heard you" community angle — each ending in a CTA to join the waitlist or turn on notifications. Short, high-energy, [BRAND_VOICE] tone. No spoilers.
```

Variables: `PRODUCT`, `BRAND`, `LAUNCH_DATE`, `AUDIENCE`, `PLATFORM`, `BRAND_VOICE`

## Engagement / community post

Non-product posts that spark comments and build a community the algorithm rewards.

*Recommended model: ChatGPT — Relatable, comment-baiting ideas at speed.*

```text
Write 5 engagement-first [PLATFORM] posts for [BRAND] ([CATEGORY]) that are NOT selling anything, aimed at [AUDIENCE].
Use different formats: an open question, a hot take/unpopular opinion, a fill-in-the-blank, a "tag someone who…", and a relatable meme concept (describe the visual + caption).
Each should be easy to comment on and true to the brand. For each, give the caption + a one-line note on why it drives comments. Keep it warm and genuine, never bait-y.
```

Variables: `CATEGORY`, `BRAND`, `AUDIENCE`, `PLATFORM`

> **Pro tip:** Reply to every comment in the first hour — early engagement compounds reach.

## Product feature post

A product spotlight that sells the outcome, not the spec sheet — one hero feature at a time.

*Recommended model: Claude — Turns features into benefit-led copy cleanly.*

```text
Write a product-feature post for [PLATFORM] highlighting [PRODUCT] from [BRAND], for [AUDIENCE].
Focus on ONE hero feature ([FEATURE]) and translate it into a real-life outcome the customer feels — lead with the benefit, mention the feature as proof.
Structure: hook → the everyday problem → the feature-as-solution → outcome → CTA ([CTA]).
Keep it native and specific (no spec-sheet dump), [BRAND_VOICE] tone, add 5-7 hashtags. Under 120 words.
```

Variables: `PRODUCT`, `FEATURE`, `BRAND`, `AUDIENCE`, `CTA`, `BRAND_VOICE`

## Behind-the-scenes post

Trust-building BTS content that shows the humans and craft behind the product.

*Recommended model: Claude — Natural, human storytelling without hype.*

```text
Write a behind-the-scenes [PLATFORM] post for [BRAND] ([CATEGORY]), for [AUDIENCE].
Angle: [BTS_MOMENT] (e.g. how it's made, a packing day, a founder story, a mistake we learned from).
Make it feel human and real — vulnerability and craft build trust more than polish. Structure: an honest hook → the story/process → what it means for the customer → a light CTA.
Give the caption + a shot list of 4-6 clips/photos to capture. [BRAND_VOICE] tone, no over-polishing.
```

Variables: `BTS_MOMENT`, `BRAND`, `CATEGORY`, `AUDIENCE`, `PLATFORM`, `BRAND_VOICE`

## Trend-jacking framework

A safe, fast way to map a trending format or sound onto your product without looking try-hard.

*Recommended model: Perplexity — Best read on what is actually trending now.*

```text
Act as a social trends strategist. I want to jump on this trend: [TREND] (format, sound, or meme).
For [BRAND] selling [PRODUCT] to [AUDIENCE] on [PLATFORM]:
1) Explain the trend's core structure in one line so I don't miss the point.
2) Give 3 on-brand ways to adapt it to my product — each with the hook/caption and the visual beat.
3) Flag any way this could look forced, off-brand, or age the post badly, and how to avoid it.
Keep it authentic — the goal is "of course they did this", not "brand trying too hard".
```

Variables: `TREND`, `PRODUCT`, `BRAND`, `AUDIENCE`, `PLATFORM`

> **Pro tip:** Move fast — most trends have a 3-5 day window before they feel late.

## Giveaway / contest post

A giveaway post with clear rules and entry mechanics designed to grow reach, not just followers.

*Recommended model: ChatGPT — Clear mechanics and upbeat promo copy.*

```text
Write a giveaway post for [PLATFORM] from [BRAND], prize: [PRIZE], for [AUDIENCE].
Include: an exciting hook, the prize framed as desirable, simple entry steps (follow + like + tag [N] friends + optional share to Story), the deadline [DEADLINE], and a plain-English mini rules line (winner picked at random, not affiliated with [PLATFORM], region if any).
Design the mechanics to attract real target customers, not freebie-hunters. Keep it upbeat and clear. Add 5-7 hashtags and a one-line caption variant for the pinned comment.
```

Variables: `PRIZE`, `BRAND`, `AUDIENCE`, `DEADLINE`, `N`, `PLATFORM`

> **Pro tip:** Prize your own product, not an iPad — it filters for people who actually want what you sell.

## Bio + link-in-bio copy

A clear, keyword-smart profile bio plus tightly-written labels for your link-in-bio buttons.

*Recommended model: ChatGPT — Reliable with tight character limits.*

```text
Write profile copy for [BRAND] on [PLATFORM] ([CATEGORY]), speaking to [AUDIENCE].
Part 1: 3 bio options (within the platform's character limit) — each stating what you sell, who it's for, and one differentiator, plus a clear CTA line. Use a searchable keyword naturally, keep emoji minimal.
Part 2: 5-7 link-in-bio button labels in priority order (e.g. Shop bestsellers, New arrivals, Reviews), each 2-4 words and action-led.
Return both parts labeled and ready to paste.
```

Variables: `BRAND`, `CATEGORY`, `AUDIENCE`, `PLATFORM`

## Repurpose a blog into 5 posts

Turn one blog article into a week of platform-native posts across formats — no new writing needed.

*Recommended model: Claude — Handles long input and reshapes it faithfully.*

```text
Repurpose the article below into 5 [PLATFORM] posts for [BRAND], for [AUDIENCE].
Extract the strongest ideas and reshape each into a native format:
1) a carousel (give the slide-by-slide),
2) a Reel/short-video hook + beat sheet,
3) a quote/stat graphic (text + caption),
4) an engagement question post,
5) a "myth vs fact" post.
For each, write the caption and note the visual. Do not just copy sentences — adapt to how people consume [PLATFORM]. Add a soft CTA where natural.
Article:
"""
[ARTICLE]
"""
```

Variables: `ARTICLE`, `BRAND`, `AUDIENCE`, `PLATFORM`

> **Pro tip:** Space the 5 posts across a week — one article can quietly carry your whole content calendar.

## Social-proof / review spotlight post

Turn a real customer review into a credible, non-braggy post that does the selling for you.

*Recommended model: Claude — Keeps testimonials honest and un-hyped.*

```text
Turn the customer review below into a [PLATFORM] post for [BRAND] promoting [PRODUCT], for [AUDIENCE].
Lead with the most compelling line from the review as the hook, add a short line of context, and let the customer's words do the selling — you stay humble.
Give: the caption, a suggested on-screen text overlay for the graphic/video, and a soft CTA. Keep it authentic (light edits only, don't fabricate anything). [BRAND_VOICE] tone, 5-7 hashtags.
Review:
"""
[REVIEW]
"""
```

Variables: `REVIEW`, `PRODUCT`, `BRAND`, `AUDIENCE`, `PLATFORM`, `BRAND_VOICE`