# Course Marketing companion prompts

[Interactive navigator](https://yaojingang.github.io/yao-open-prompts/course-marketing.html?lang=en) · [Usage guide](../../../references/course-marketing-guide.en.md) · [Chinese](../../../prompts/08-ai-marketing/course-marketing/README.md) · [AI Marketing](../README.md)

By Yao Jingang, from Course Marketing. These 17 templates cover positioning, design, sales, and operations. Choose a current task or follow the book's chapter order.

Copy the `Prompt` body, replace the examples and placeholders in braces with your information, and paste it into your preferred conversational model. The navigator supports search, filters, editing, copying, downloads, and offline use.

## Positioning: 4 templates

| Chapter | Prompt | Output |
| --- | --- | --- |
| 1.1 | [Mission: attract people who appreciate your work](mission-positioning.md) | Mission statements and comparison table |
| 1.2 | [Persona: give learners a reason to choose you](personal-brand-persona.md) | Brand positioning, expression strategy, audience fit |
| 1.3 | [Market: find your blue ocean](blue-ocean-market.md) | Competitive map, market gaps, differentiation proposals |
| 1.4 | [Course: identify the pain point to solve](course-pain-point.md) | Action journey, pain-point matrix, course focus |

## Design: 6 templates

| Chapter | Prompt | Output |
| --- | --- | --- |
| 2.1 | [Name: make your course title communicate its value](course-title.md) | Ten title proposals across five strategies and a recommendation |
| 2.2 | [Outline: use language your learners understand](course-outline.md) | Learner-friendly concepts and a modular outline |
| 2.3 | [Content: change understanding and prompt action](lesson-behavior-design.md) | Four-step lesson plan and Fogg Behavior Model activities |
| 2.4 | [Materials: increase your lesson’s appeal](lesson-materials.md) | Stories, visual concepts, memorable lines, psychological triggers |
| 2.5 | [Framework: make your course’s value easier to see](course-framework.md) | Candidate frameworks and naming proposals |
| 2.6 | [Delivery: help learners feel they received great value](course-delivery-value.md) | Functional, emotional, and asset-value delivery ideas |

## Sales: 4 templates

| Chapter | Prompt | Output |
| --- | --- | --- |
| 3.1 | [Price: build a value-based pricing strategy](course-pricing.md) | Base-price analysis, packages, early-bird strategy |
| 3.2 | [Channels: help learners discover your course](course-channels.md) | Three-month owned-channel plan and partnership outreach copy |
| 3.3 | [Packaging: write your course sales page](course-sales-page.md) | Seven-step value-packaging sales copy |
| 3.4 | [Launch: attract potential learners](course-launch-campaign.md) | Seven-day warm-up plan and launch livestream outline |

## Operations: 3 templates

| Chapter | Prompt | Output |
| --- | --- | --- |
| 4.1 | [Teaching: create engaging lesson experiences](lesson-peak-experience.md) | Cognitive-conflict lesson flow and moments of delight |
| 4.2 | [Service: design a satisfying learner community](course-community-service.md) | Service rules, connection activities, milestones, graduation experience |
| 4.3 | [Value: build a long-term learner journey](learner-lifetime-value.md) | Entry, core, advanced, and lifetime-service product ladder |

## Source note and license

The supplied manuscript has 18 chapter entries. Chapter 3.5 repeats chapter 2.6's prompt and instructions exactly, so this collection publishes 17 distinct templates. For chapter 3.5, use [2.6 Delivery](course-delivery-value.md). A separate 3.5 launch template awaits author input.

Chinese prompt bodies preserve the supplied manuscript verbatim. These English editions translate the roles, tasks, example inputs, and output structures. Content is licensed under [CC BY 4.0](../../../LICENSE). Retain attribution to Yao Jingang and Course Marketing when sharing or adapting.