Privacy Policy

EFFECTIVE DATE: March 26, 2013

This policy describes the personal information we collect on www.paradisebakery.com and other authorized sites, services and tools where this policy appears (this "Site"), how we use it, and when we share it with third parties. Other Program terms may provide additional information about information collected related to that Program(s) and how it is used in connection with the applicable Program. This policy applies only to personal information collected via this Site, and unless otherwise specifically described herein or in any Program terms, does not apply to personal information collected offline (including but not limited to information you may provide over the phone, via fax, or when visiting a Paradise bakery-cafe or any other website of Paradise or on third party sites (see Links to Other Sites section below)). Please note that not all of the features/functionality described are available on or through each portion of the Site.

By using this Site, you agree to this Privacy Policy and to the Terms of Use statement ("Statement") governing its use and Program terms applicable to various Programs. If you have questions, comments or concerns about this Privacy Policy, please contact us at contactus©paradisebakery.com. Be sure to check this page periodically for updates, as your continued use of this Site and/or participation in any Program signifies your acceptance of any changed terms.

Information Collected and How It Is Used Information is collected about you when you use and/or contact us through this Site, including without limitation information you provide on registration pages and other online forms, surveys, through emails you send and through other submissions through this Site. Additionally, information is collected when you participate in certain Programs available on or through this Site. Please see each applicable Program’s Program terms for more details about information collected and how it is used.

The information collected may be combined with other information collected about you and may be used and disclosed in a number of ways by us (directly and/or through the activities of franchisees and/or supplier(s)), to help us better understand and serve our customers, including without limitation as described below.

• To provide you with, or otherwise respond to your requests for, information and/or services, including but not limited to e-newsletters, marketing programs and, identifying a Paradise bakery-cafe near a location you identify.
• To administer Programs including without limitation providing you with Program benefits and related communications, to verify your participation in the Program, and to track submissions. Note that third party information you provide (for example, your friend in a forward-to-a-friend program) may be maintained in connection with your submission.
• To provide you with information about new products or services, events in our bakery-cafes, events that Paradise or its franchisee’s sponsors, including but not limited to contests, sweepstakes and surveys, and other special offers and marketing programs, which may include information about our affiliated company(ies), franchisees and/or other programs with which any of us or them are involved.
• To enhance our customers' and Site users’ experiences in our bakery-cafes, on this Site or in a Program.
• To analyze customer and Site user behaviors and trends.
• To conduct research and analysis and to otherwise measure the effectiveness of our online and offline marketing efforts and to develop products, services, and marketing programs. This analysis may include combining personal data drawn from online and offline sources.
• In connection with certain submissions by you as described in the Statement.
• To coordinate Program activities and communications with other marketing programs conducted by us and/or franchisees.
• To process your online job application and related information.