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Editorial and
Reader Profiles.
Editorial
Profile
We have permanent sections each
month as follows:
CHISMES- A rundown of things heard and overheard in
business and political circles.
MARKETPLACE- A briefing of recent deals, joint ventures
and economic news.
REPORTER- Trends in business, politics and
society.
FARTHER
SOUTH- A focus on what's happening in other parts of Latin
America.
FIRST
PERSON- Interviews with movers and shakers, from business people to
politicians to analysts to experts on select industries in
Mexico.
FEATURES- In-depth pieces on specific topics related to
the economic, financial, political or social world of Mexico.
INDUSTRY
FOCUS- A profile of an industry in Mexico, including current business
activity, players and opportunities.
TRAVELER'S GUIDE- What you need to know to travel around
Mexico for business, including hotel and restaurant reviews.
RESOURCE
GUIDE- A directory of companies and events of relevance to executives
active in the Nafta marketplace.
HASTA
LUEGO- A different dimension on living, traveling and doing business in
Mexico.
Editorial Calendar 2000
| ISSUE |
FEATURES |
INDUSTRY FOCUS |
REGIONAL FOCUS |
ADVERTORIAL |
| Jan/Feb |
Players-Who to watch in 2000 |
Mining |
Texas |
|
| March |
Investing in Mexico |
Construction |
Jalisco |
Golf Resorts |
| April |
Tourism Industry |
Technology |
Sonora/Arizona |
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| May |
Real Estate |
Automotive Ind. |
Baja California Norte |
Top Service Firms |
| June |
Presidential Elections |
Liquor and Bev. |
Chicago |
|
| July/Aug |
Top 100 Mexican Co. |
Cyber
Technology |
Lousinana |
|
| Sept |
Freight |
Investment and Brokerage |
Toronto |
Wines |
| October |
Retail |
Transportation |
Veracruz |
|
| Nov |
Top Conglomerates |
Oil and Gas |
Alabama |
|
| Dec |
High Tech |
Insurance |
Nuevo León |
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Reader Profile
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Who's
reading MB?
- 53% Corporate
Management
- 21%
..........Sales/Marketing
- 19%
...............Professional
- 7% Operating Management
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What sex are our readers?
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- What age are our
readers?
- 6% are under 28
- 8% .....are 29-35
- 26% ...are 35-44
- 39%... are 45-54
- 21% are over 55
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- Reader habits:
- Average number of business trips
between the U.S.
and Mexico in one year:6.67
- Average number of pleasure trips to
Mexico in one year: 3.06
- Percent who stay in hotels when in
Mexico:88%
- Average time spent reading each
issue:44.9 min
- Average number of times reader
refers back to typical issue:1.6
- Average number of people who read
each issue:3
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- Miscellaneous about our
Subscribers
- Average annual sales of
companies:$185 Million
- Will increase presence in Mexico in
1998: 69%
- Business climate will improve in
Mexico:84%
- Company also active in rest of
Latin America:61%
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Our readers control or
influence the decision-making at their companies in the
areas of:
| Business travel |
74% |
| Banking |
64% |
| Hotel selection |
63% |
| Credit cards |
56% |
| Computers |
51% |
| Trade shows |
50% |
| Letters of credit |
49% |
| Mexico site selection |
48% |
| Office equipment |
42% |
| Insurance |
38% |
| Trucking |
35% |
| Telecommunications |
31% |
| U.S. site selection |
31% |
| Airport selection |
30% |
| Port selection |
26% |
| Air cargo & rail |
25% |
| Freight forwarding |
25% |
Source: MB U.S. Subscribers
Readership
Survey/Winter 1998
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