Design is part of capitalist movement. In order to be taken seriously (i.e.not just another capitalist value) it must create set of values for itself so it will be taken seriously.

Critical Design: “Social, cultural, and ethical implications of design objects in practice.” Objects that get the user to think.

Associative Design: “Artistic speculation > design for production”, straightforward, but objects = conceptual.

Speculative Design: Science and tech in design. Thinking about ethics of science. Design = syn bio, robotics, etc. “Process of science considered part of the design process”