Digital marketing is driving customer insights, and is key in improving return-on-investment and company performance. There is a shortage of skilled people who can manage this process and interpret data to provide a justification for decision-making, meaning this M.Sc. Strategic Digital Marketing course is attractive to employers. By studying the M.Sc. Strategic Digital Marketing you will develop skills and knowledge much sought-after in the market place, allowing you to contribute strategically to a business’s success in the digital marketing arena.
You will explore contemporary approaches to strategic marketing in a digital context, and how these can be applied now and in the future. This will give you, your organization, or prospective employer, a distinct competitive advantage. The M.Sc. Strategic Digital Marketing provides many opportunities for you to network with fellow students, sharing your experience and workplace ideas.