Specializations

PGDM in Marketing program offers specialized education in consumer behavior, brand and product management, promotion management and selling strategies, in addition to advanced business strategies, corporate management, human resources and finance. PGDM in Marketing has become one of the most desired degrees by both students and employers in recent years. With the shift to digital and online marketing, most businesses now have their own, in-house marketing teams that specialize in bringing traffic and customers to the company.

At Lexicon Management Institute of Leadership and Excellence you get an opportunity to enhance your chances of a great placement with focused subjects like Product & Brand Management, Integrated Marketing Communication, Entrepreneurship Development, Digital Marketing etc. If you like taking on a diversified role in an ever-changing landscape, the role of the marketing manager might just be your calling.

PGDM in Finance program offers specialized education in Accounts, Working capital management, Security analysis, Portfolio management, in addition to advanced business strategies, corporate management, human resources and marketing. PGDM in finance has become one of the most desired degrees by the students who have a inclination towards number crunching. Stock market domains provide enormous opportunities as wealth consultants.

At Lexicon Management Institute of Leadership and Excellence you get an opportunity to enhance your chances of a great placement with focused subjects like Financial Services, International Finance, Security Analysis & Portfolio Management, Mergers and Acquisitions, Strategic Cost Management etc.

PGDM in Human Resource Management program offers specialized education Performance Management Systems, Training and Development, Competency Mapping & HR Audit, Business Ethics and Labor Laws in addition to advanced business strategies, corporate management, etc. Human capital is now recognized as the most important resource in an organization. The role of the HR manager starts with right selection to providing the right procedure and structure for the maximized output in terms of employee satisfaction and productivity.

PGDM in HRM has become one of the desired degrees for those who love to understand human and would use this to motivate the employee. New psychological interventions are being made easy and now HR managers are working to enhance their learning on the same. Neuro Linguistic Programming is one of the new technique with a high success in understanding and motivating humans. NLP tools are a key component in recruitment, team building and training.

At Lexicon Management Institute of Leadership and Excellence you get an opportunity to enhance your chances of a great placement with focused certificates in Neuro Linguistic programming, Cross Culture Management, Psychometric Testing, Entrepreneurship Development and many more. If you like understanding the most complicated species on earth – a ‘Human’, the role of the Human Resource Manager might just be your calling.

Business Analytics is the process of studying, collating, sorting, processing business data using various iterative(involving repetition) methodologies and statistical models. Hence, Business Analytics is an excellent research technique to transform data in to business insights. The basic advantage of BA is to predict future events on the basis of study of data and recommend actions so that ideal outcomes can be dictated.BA requires thorough understanding of statistics to understand trends in data, good knowledge of information systems and computer science & the ability to use various Operations Research tools.