Drive engagement with AdWords Ads

Successful apps keep users coming back again and again. AdWords offers app re-engagement tools to help your app stay top of mind with users who’ve already installed it on their phone. AdWords can remind them of key features and encourage them to try your app again, or help them complete an activity they didn't know your app could handle.

Get started with AdWords mobile app engagement campaigns.

From search

Add deep links to your app, then bring users straight to relevant app content when they’re searching.

From apps

Use remarketing and deep links to bring users to just the right place in your app to re-engage and convert, from other apps and games they love.

Tips

• Track what users do in your app after they click an ad, by installing the AdWords conversion tracking SDK.
• Advertise a compelling reason for users to re-engage with your app, such as a reminder or a special offer.
• Add deep links to your app and bring users directly to the most relevant and interesting parts of your app, where they can easily take action.
• Re-engage with your app users across the Display Network with remarketing lists and search with keywords.
• Use remarketing lists to target high value users so that you can drive more conversions in your app.

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