Engage Users in Their Language

Translating your app's store description, user interface text, and in-app purchase products into multiple languages maximizes the amount of people who can install, engage with, and recommend it.

Translation is one of the final steps in localization. For more detailed information about the localization process, refer to the following documentation:

• Localization Checklist
• Localizing with Resources
• Supporting Different Languages

While translating your store listing and universal app campaign ads (if you have any) can make your app more discoverable, providing a translated user interface and in-app purchase products can maximize user engagement and retention. Depending on your budget, there are several options available:

• Use the Google Play App Translation Service: For your convenience, Google Play provides an App Translation Service that is integrated directly into the Developer Console and Android Studio. Using this professional, human service, you can order translations for your app, store listing text, in-app purchase products, and universal app campaign ads all in one go. You’ll get instant estimates from multiple vendors, all with the convenience of ordering and paying online.
• Do it yourself: If you or your colleagues know the target languages, you can translate everything yourself using any text editor, or you can use the Android Studio Translation Editor.
• Use a third-party translation service: You can use a translation service that is offered by one of the many translation companies available online.