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Increase Usage with Search

Users who have your app installed might overlook it as a way to get the answers they need. With App Indexing, deep links to your Android app appear in Google Search results so users can get to your native mobile experience quickly, landing exactly on the right content within the app.

Google Search for developers can also help you re-engage your users in other ways — by letting them interact with your app from a voice action, get deep into your app from a search suggestion, or go back to your email reminders in Google Now.

Get started by indexing your app and then take advantage of Voice actions, the App Indexing API, and Google Now cards.

App Indexing

Re-engage with your users with deep-links displayed in search results, links that take users directly to content within your app.

Voice actions

Brings your users into your app with voice actions such as “Ok Google, play a song” or “Ok Google, search for hotels in Maui on TripAdvisor”.

Google Now

If you’re building travel, entertainment, or restaurant apps, Google Now cards can re-engage your users via structured data markup delivered in email notifications.

Tips

  • For users who have viewed pages in your app, and later searches for similar content, you can use the App Indexing API to have deep links appear in search suggestions.
  • App Indexing is flexible—you can direct search users to your app or website on a page by page basis. Moving from search results to apps is seamless, without any pop-ups or extra taps to slow users down.

Hooray!