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Understand User Behavior

Link your Google Play Developer Console with Google Analytics to learn much more about how users interact with your app — before and after they download it.

Start by discovering how many people visit your Google Play listing page, where they come from, and how many go on to install your app. Once the app is launched, use Google Analytics to see which of your features are most popular, where power users spend their time, who tends to make in-app purchases, and more.

Google Analytics delivers the numbers in real time, so you can act fast to update your landing page and your app. Learn more.

If you have a Google Analytics account already, linking it to Google Play takes just a few moments. You can also link your Google Analytics account to Admob to start gaining more user insights to improve your in-app marketing.

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