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Newsletter Configuration
The first step in creating newsletters is to configure the newsletter settings for your site. You can require customers to confirm the registration by clicking a confirmation link sent by email. This technique is called , because customers must confirm twice that they want to receive a newsletter. This method reduces the number of customers that might otherwise consider your newsletter as spam.
To configure subscription options:
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1.
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On the Admin menu, select System > Configuration. Then in the panel on the left under Customers, select Newsletter. |
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2.
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Click to expand the Subscription Options section. Then, do the following: |
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a.
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Confirm the email templates and senders of the following email messages sent to subscribers: |
- Success email
- Confirmation email
- Unsubscription email
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b.
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To require people to double-opt in to confirm their subscription, set Need to Confirm to “Yes.” |
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c.
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To allow people who do not have an account with your store to subscribe to the newsletter, set Allow Guest Subscriptions to “Yes.” |
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d.
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When complete, click the Save Config button. |
