Magento Open Source, 1.9.x
Customer Retention
Magento makes it easy for you to get repeat business and build brand loyalty. Magento gives you total control and flexibility over creating and revising goodies like rewards programs, custom coupons and automated emails to keep your customers coming back again and again.
Create coupons codes for social media, email, or print campaigns. You can incorporate coupon codes into any design you like.
Stay in touch with current customers who’ve opted to receive newsletters. You can create as many newsletter templates as you want.